We’ve created successful strategies for a variety of clients from Devotion to Spring Bank. How? By helping them articulate their big idea. We get to know a client and their industry as well as we can: digging beneath the surface, interviewing stakeholders, holding workshops and asking ‘big picture’ questions. This helps us to define their Brand Promise, encapsulating the central ideas that drive their business. We then identify their Brand Attributes, creating a rich palette of words and images that provide the foundation for the brand’s look and feel.