A note in our veg box this morning made me think about the importance of authenticity in branding. We have been enjoying Riverford‘s organic fruit, veg and meat box deliveries weekly for about six years. The Riverford newsletter, written by founder Guy Watson, who started delivering veggie boxes locally to friends in Devon nearly 25 years ago, rings of true knowledge of farming, unpredictable weather and crops, and large supermarkets’ policies. And though Riverford works on a franchise scheme, it’s as far away from the typical franchise idea as you can imagine. Definitely no golden arches in sight!
We know our local vegman, Tim, who if memory serves correctly worked in a similar field (no pun intended) to ours before opting for a more fruit-and-veg-directed life. All to explain why this friendly note about the mini cucumbers being out of stock put a smile on my face on a grey drizzly morning.
If you’d like to read an excellent book on authenticity, check out the link below the photo.
I have shown up for work…have you?
I never thought I could get so excited about a pen. This one makes me really happy. Email us at email@example.com if you’d like one too.
Everything in this modern age is updated and upgraded so quickly I can barely keep up! (There’ll be a new smart phone out by the time you read this). Keeping current is important! Now with the new look website launched, Grain have brought Amersham Museum’s site into an updated, clean, functional and user-friendly space, with the history of what started as a small market town only a few clicks away.
The museum is very much a part of the community in Amersham. And involving the community itself is important. On the new site you can see the special projects led by the museum or family-based activities. They regularly hold talks, events and guided walks to some of the most historic sites in the town. Find out what’s happening each day by clicking on the coded shapes on the calendar. Or work your way through the interactive floor map of the exhibits on show.
Kenwood kitchen equipment for creating delicious food is getting a helping hand from Grain Creative with their branding. We are very excited about working with Kenwood and therefore wanted to share this news with you. More soon.
From our intern Natasha Ingall, also with Grain from January to June.
Grain Creative are not just a team of incredibly talented and professional designers, they are also winners of a Tash Star (similar to Michelin but better). Travelling up and out of the depths of High Wycombe once a week is a treat in itself, but spending the day at Grain Creative is some kind of luxury. Highlights have to include: Ben and Jerry’s ice cream in espresso (I’M NOT LYING), tuna steaks on the BBQ, risotto balls at the pub, and obviously many more serious and non-food related activities.
I’ve worked on a wide range of briefs. Whether I’ve been designing a website for a local museum, taking photographs for client presentations, or working on the Grain identity, it’s always a bundle of fun thanks to the great bunch people in the studio. I find it difficult to switch off from my own projects, so a day at Grain, where I’m forced to work on live projects for local, national and international clients, has definitely kept me sane this year (cheers guys!).
Massive huge redonkulous thank you for giving us work, fun, mad days, hilarious stories and obviously the things that students love the most, food!
Also — I’d rather eat noodles than battle Christoph in a pub quiz: THE MAN KNOWS EVERYTHING.
From our intern Robyn Saunders, who joined Grain from January to June this year.
From the moment I stepped through the doors at Grain for my interview I was welcomed with a huge cup of tea and greeted by two happy, inviting people. On this cold, wet and windy day, Madelyn and Christoph made me feel comfortable and at ease, despite the fact that I looked like a small drowned rat.
Luckily enough me and Tash were both offered an internship and our Grain journey began!
During our time we have worked on various live briefs, researching and designing brands. My personal approach to designing a logo was put to the test and we were able to branch out and be experimental! An eye opener for me was the amount of research that goes into a brand before the design process actually starts – I mean, I understand that it happens, but not to Grain’s extent. The brand is broken down into attributes and then analysed to ensure the best outcome is produced, tailored to the brand.
We kept very busy throughout the day, meeting deadlines and working together as a team to get the jobs done. Everyone at Grain was approachable and I never hesitated once to ask questions.
On a ‘non design’ related note, I have never consumed so many teas in a day in my entire life. This is most definitely not a complaint, as this can be accompanied by regular treats such as cake, biscuits or even crazy Norwegian cheesy fudge stuff. But one thing, just one, has changed my life, and not necessarily for the good – Madelyn has introduced a wonderful creation into my world and I don’t think I’ll ever be able to get over it: ICE CREAM COFFEE.
Ok, this sounds quite average, which is deceiving. And I am proud to say that this swoops in at Number 5 in my top 10 food/drink list (behind pizza, cherry tomatoes, Rekordelig cider and chicken lattices), so thanks for that Madelyn. A delicious combination of warm coffee and a variety of Ben and Jerry’s ice cream – it is indescribable. And when I say it’s ‘not necessarily for the good’ to have this in my life, is only because now I’m actually addicted to it.
My time at Grain has been valuable – I have learnt a lot and gained some great experience in the branding/identity industry to set me up for further internships and jobs. THANKS FOR EVERYTHING GRAIN! (P.S. I will also miss Juli’s amazing laugh!)
March 2012 feels like long ago…recently I was thinking back on our response from across the pond to Adam Ladd’s brilliant video – our own (then) 5-year-old’s impressions on brandmarks. To date it has been viewed 42,794 times! Wowsers. Original soundtrack by Anthony Postman.
With the likes of iPads and Kindles, the book is evolving — in fact, the word ‘book’ doesn’t necessarily refer to the physical item as much as it does to the story itself. Victor & Herschel’s Mission to Mars, invented by the students at the International Community School in London, has been designed for the most current platforms for reading and learning: iPads and online. Though this is a story intended for, and made with the help of, primary school students it doesn’t mean I didn’t learn something myself from reading it (who knew Jupiter had 63 moons!) and for that matter, was thoroughly entertained whilst doing so. If only we had technology like this when I was at school!
Grain collaborated with illustrator Tonwen Jones and the ICS students to create the story of Victor & Herschel who lead this educational journey through space in a smore-fuelled rocket.
To become even more immersed in the experience of this story, the students themselves also narrate it, letting the reader focus on revealing a wealth of discovery through the clickable items on each page.
Get your Jupiter boots on and have a read!
Recently I have been thinking about television advertising. It was a particular John Lewis Christmas advert that had got me started. How some adverts are brilliant pieces of convincing branding. More than an annoying jingle and silly mascot. On this train of thought I was thinking about the brands behind some of the television adverts I could remember. And started to consider why certain brands are so popular, why you find yourself sticking to or being newly convinced by a brand. We are drowned in hundreds of different brands everyday. They cover our television screens, products we purchase and fill magazines we read. As a designer and whilst being at Grain, branding itself is something I spend a lot of time considering, with a number of different elements to evaluate from many different brands. What better to visualise these factors than a good infographic!
The infographic visualises and compares my impression and opinion on some popular and well-marketed brands. I broke this down into four main criteria. The visual strength, the reach, the influence (on myself) and the design quality. These things don’t need quantifiable results. The infographic works on illustrating how well each brand ‘scores’ under each category, shown where the point of the diamond meets each axis.
The size and shape of each diamond portrays the strengths of each analysed brand. Essentially, the bigger the diamond, the bigger the brand and I would say the better the brand, however this is purely my own opinion. And in no way a true reflection of the brand itself. They are further categorised by ‘product type’ as the colour coded key shows. Contrasts can be seen between brands of the same product and then against any other as well.
Great film about Ai Weiwei – trying to have freedom of speech and information in a government that oppresses it.