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Grain Creative

Iconic Brand Creation

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My week at Grain Creative

by Madelyn, June 20th 2014 branding mind map

From Fraser Brydon: After the completion of my GCSE’s at Dr Challoner’s, it was time for work experience and where better to enjoy a week of learning than at Grain. Although having learned about Grain for a brief day last summer, I decided it was time to renew my interest and learn more about the people and processes behind Grain’s successful branding and design. Firstly,…

The importance of branding

by Madelyn, June 20th 2014

Fraser Brydon, who is carrying out a work placement with us this week, has written about ‘The Importance of Branding': • Branding establishes a relationship between the company and the customer through the product. Successful branding of a well-perceived product creates loyalty to the company. This means that the customer is more likely to pursue another product offered by the company as either a replacement…

Grain team: chocolate cake eaters

by Madelyn, June 16th 2014 Grain-team

Most of the team is in today and we had a bit too much chocolate cake to celebrate Sam’s BA in Graphic Design from the University of East London, James’s completion of his IT course at Amersham & Wycombe College, and our work experience Fraser’s GCSEs. All of this led to some silly photo taking!

Newland College opens today

by Christoph, June 7th 2014 20140605_143103_resized

We simply cannot stop talking about them. You already heard about Newland College when we announced the launch of its website. But now we are another step closer to the dream that kids from the age of 12 years upwards can enjoy this fantastic new school. Grain has created the identity, website, uniforms and now the signage and interiors for this ground breaking school. Tomorrow…

The latest coffee shop in London

by Christoph, June 1st 2014 coffee shop Kin

Does London have enough coffee shops nowadays? Maybe. Does London have enough exquisite coffee shops? Certainly not. Competition is getting pretty tough though. This is why our friends Sarah and Charlie came to us to ask for some help to create their new coffee shop. Grain helped shaping the new brand experience and creating a strategy which allows the team to roll out the very…

When brand loyalty becomes a thing of the past

by Kent, May 29th 2014

A recent article in The New Yorker has reminded us of how fragile brands are nowadays. Journalist James Surowiecki starts the article talking about the PR disaster of Lululemon Athletica. Once praised “They’re more than apparel. They’re a life style,” Lululemon Athletica’s reputation went downhill when people found out the quality of their products were not as good as claimed; and the founder, instead of…

Relaunch of Devotion website

by Madelyn, May 28th 2014 Devotion-website

A year and a half ago we launched the shiny new website for Devotion, a New York based engagement jewellery brand, after creating the brand strategy, visual identity, packaging, print collateral and storefront design. The collaboration is still flourishing and our role has evolved into brand guardians, looking after Devotion’s social media — Facebook, Pinterest and Twitter — and (drum roll) launching this refresh of…

What makes entrepreneurs tick?

by Sam, May 19th 2014 Grain-entrepreneurs

Recently we asked a group of entrepreneurs what is most important to them. The results were interesting and also surprising — who would have guessed that money is last? Success at first place, on the other hand, is not a surprise at all. They also told us what they look for when working with a branding and design agency. Creativity is at first place and…

From design to beautiful data

by Jacob, May 8th 2014 Jacob Armitage

In two weeks I’ll be leaving the team here at Grain to go to M&C Saatchi. Although there’s a great deal of excitement, anticipation and enthusiasm coursing through my creative synapses, I can’t help but feel a little sad to be leaving the Grain family behind. Other than working as a designer, I’m currently completing a Masters Degree in ‘Design: Critical Practice’ at Goldsmiths, which…

Brand building, beard building and Beardbrand

by Kent, April 28th 2014 Beardbrand

We recently came across this thread on Reddit about building a brand, from the founder of Beardbrand. Beardbrand is a very distinctive business, which focuses on promoting and selling beard care products. Though it is a niche market, the advantages and disadvantages of brand building as set out by Beardbrand founder Eric Bandholz are universal and applicable to product and service brands. If you rank…

A week in the life of an IT intern

by Madelyn, April 23rd 2014

From Daniel, our second IT intern from Amersham & Wycombe College about his time with us last week: “The week has been interesting and I learned lots of new things about website design that I did not know you could do. Also I have learned what Grain do. I have enjoyed the week at Grain improving my website design knowledge and meeting the team behind…

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