Grain Creative

Iconic Brand Creation


When brand loyalty becomes a thing of the past

by Kent, May 29th 2014

A recent article in The New Yorker has reminded us of how fragile brands are nowadays. Journalist James Surowiecki starts the article talking about the PR disaster of Lululemon Athletica. Once praised “They’re more than apparel. They’re a life style,” Lululemon Athletica’s reputation went downhill when people found out the quality of their products were not as good as claimed; and the founder, instead of…

Relaunch of Devotion website

by Madelyn, May 28th 2014 Devotion-website

A year and a half ago we launched the shiny new website for Devotion, a New York based engagement jewellery brand, after creating the brand strategy, visual identity, packaging, print collateral and storefront design. The collaboration is still flourishing and our role has evolved into brand guardians, looking after Devotion’s social media — Facebook, Pinterest and Twitter — and (drum roll) launching this refresh of…

What makes entrepreneurs tick?

by Sam, May 19th 2014 Grain-entrepreneurs

Recently we asked a group of entrepreneurs what is most important to them. The results were interesting and also surprising — who would have guessed that money is last? Success at first place, on the other hand, is not a surprise at all. They also told us what they look for when working with a branding and design agency. Creativity is at first place and…

From design to beautiful data

by Jacob, May 8th 2014 Jacob Armitage

In two weeks I’ll be leaving the team here at Grain to go to M&C Saatchi. Although there’s a great deal of excitement, anticipation and enthusiasm coursing through my creative synapses, I can’t help but feel a little sad to be leaving the Grain family behind. Other than working as a designer, I’m currently completing a Masters Degree in ‘Design: Critical Practice’ at Goldsmiths, which…

Brand building, beard building and Beardbrand

by Kent, April 28th 2014 Beardbrand

We recently came across this thread on Reddit about building a brand, from the founder of Beardbrand. Beardbrand is a very distinctive business, which focuses on promoting and selling beard care products. Though it is a niche market, the advantages and disadvantages of brand building as set out by Beardbrand founder Eric Bandholz are universal and applicable to product and service brands. If you rank…

A week in the life of an IT intern

by Madelyn, April 23rd 2014

From Daniel, our second IT intern from Amersham & Wycombe College about his time with us last week: “The week has been interesting and I learned lots of new things about website design that I did not know you could do. Also I have learned what Grain do. I have enjoyed the week at Grain improving my website design knowledge and meeting the team behind…

Five years at Gucci: how Grain’s Creative Director inspires creativity

by James, April 10th 2014 0088b

Exactly sixteen years ago, Madelyn Postman, Creative Director of Grain, started her career as a designer at one of the world’s most famous fashion companies: Gucci. Within five years, she became an influential creative director and production specialist at Gucci Group, where her key projects included art directing the first ever Gucci and Sergio Rossi websites. “It was very challenging at first,” says Madelyn, “learning…

Dyslexia, entrepreneurs and an Amazon gift card

by Madelyn, April 9th 2014 brain-words-615x299

You may have come across our recent survey on entrepreneurs, what’s important to them and how they work with branding and design agencies. To thank people for completing the survey we had a prize draw for a £50 Amazon gift voucher. The lucky winner is Stephen McCue who founded and runs Dyslexia Pathways. An interesting statistic is that 10% of the population is dyslexic and…

A week with Grain

by Madelyn, April 4th 2014

From our computing intern: “Hello, I’m James. For the last week I’ve been coming to Grain for work experience. Usually I’d go to Amersham & Wycome College, where I study IT. Over the week I worked on a few different projects using web technologies such as JavaScript and Python. One project I worked on was a way of automating screenshots of websites. I wrote a…

Infographic: New Enterprises 2007-2013

by Sam, March 31st 2014 new-enterprises-infographic

After six years of recession the tide is turning and everyone is more optimistic. Businesses are starting to thrive again. But when it’s not ‘business as usual’, how does a recession affect the rate of starting up new businesses? It’s a positive effect: one factor being that people who have lost their jobs decide to start their own companies rather than looking for a new…

‘Wackaging’ and how to get on-brand tone of voice

by Madelyn, March 26th 2014

Most of us have a love/hate relationship with Innocent’s copywriting. Initially we are drawn in and grin at it and then quickly it feels like it’s trying to hard, we see it everywhere and we start to get sick of it. Our clients often brief us on creating a tone of voice which is friendly and open but not going so far as the Innocent…

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