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Grain Creative

Branding Agency London


A week in the life of an IT intern

by Madelyn, April 23rd 2014

From Daniel, our second IT intern from Amersham & Wycombe College about his time with us last week: “The week has been interesting and I learned lots of new things about website design that I did not know you could do. Also I have learned what Grain do. I have enjoyed the week at Grain improving my website design knowledge and meeting the team behind…

Five years at Gucci: how Grain’s Creative Director inspires creativity

by James, April 10th 2014 0088b

Exactly sixteen years ago, Madelyn Postman, Creative Director of Grain, started her career as a designer at one of the world’s most famous fashion companies: Gucci. Within five years, she became an influential creative director and production specialist at Gucci Group, where her key projects included art directing the first ever Gucci and Sergio Rossi websites. “It was very challenging at first,” says Madelyn, “learning…

Dyslexia, entrepreneurs and an Amazon gift card

by Madelyn, April 9th 2014 brain-words-615x299

You may have come across our recent survey on entrepreneurs, what’s important to them and how they work with branding and design agencies. To thank people for completing the survey we had a prize draw for a £50 Amazon gift voucher. The lucky winner is Stephen McCue who founded and runs Dyslexia Pathways. An interesting statistic is that 10% of the population is dyslexic and…

A week with Grain

by Madelyn, April 4th 2014

From our computing intern: “Hello, I’m James. For the last week I’ve been coming to Grain for work experience. Usually I’d go to Amersham & Wycome College, where I study IT. Over the week I worked on a few different projects using web technologies such as JavaScript and Python. One project I worked on was a way of automating screenshots of websites. I wrote a…

Infographic: New Enterprises 2007-2013

by Sam, March 31st 2014 new-enterprises-infographic

After six years of recession the tide is turning and everyone is more optimistic. Businesses are starting to thrive again. But when it’s not ‘business as usual’, how does a recession affect the rate of starting up new businesses? It’s a positive effect: one factor being that people who have lost their jobs decide to start their own companies rather than looking for a new…

‘Wackaging’ and how to get on-brand tone of voice

by Madelyn, March 26th 2014

Most of us have a love/hate relationship with Innocent’s copywriting. Initially we are drawn in and grin at it and then quickly it feels like it’s trying to hard, we see it everywhere and we start to get sick of it. Our clients often brief us on creating a tone of voice which is friendly and open but not going so far as the Innocent…

Good design is the key to business success

by Madelyn, March 13th 2014 brands

When we work with businesses, they often question the value of branding and ask for the numbers that prove their design investment will be paid off. Saying that we believe in the importance of great branding is an understatement: that’s what we dedicate most of our waking hours to here at Grain! We were thrilled to come across this recent article on an analysis by…

Launch of Ignite Apprenticeship

by Madelyn, March 6th 2014 Ignite-L5-positive-RGB-615x274

Peter Jones Enterprise Academy asked us to name and brand their Higher Apprenticeship in Business Innovation and Growth, Ignite, which has just been launched to coincide with National Apprenticeship Week 2014. This is a unique programme in the UK, offering a Level 5 apprenticeship to young people with the opportunity to earn while they learn and to energise a business from the inside. We wanted…

Introducing Newland College

by Juli, March 5th 2014 NC Logo 615

We are delighted to announce the launch of Newland College. Set in the heart of Buckinghamshire’s beautiful countryside next to the Chiltern Open Air Museum, Newland College offers the International Baccalaureate programme to 12-17 year olds and is the latest addition to our client Skola’s portfolio of schools. We worked with Skola on the naming, created the new identity, designed and crafted their website and…

Getting into the entrepreneurial mind

by Madelyn, February 28th 2014

The one characteristic that unites all of our clients, across all sectors and all kinds of naming, branding and design we do for them, is entrepreneurial thinking. Though our client size ranges from SMEs to much larger corporates, their mindsets have common features: agility, innovation, authenticity, creativity and inspiration. Plus a powerful desire to grow the company, sometimes to become a serial entrepreneur, sometimes as…

Metamorphising Identity Time

by Sam, February 24th 2014

MIT is the famed Massachusetts Institute of Technology, but the three letters could also stand for ‘Metamorphising Identity Time’ in light of the ever-changing incarnations of the branding for the university’s Media Lab. The logo is generated by an algorithm, creating a bespoke identity for every student and staff member. This video shows it in action.

Signage & environmental design

by Sam, February 17th 2014 signage-environmental-design

How often do you rely on signage? I know I do an awful lot. And not only because my sense of direction is close to appalling. Signs (the majority of the time) are vital. Think of being in a rush on the London Underground: you can walk pretty much non-stop from platform to platform, line to line, and as long as you look up, you’re…

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