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Grain Creative

Iconic Brand Creation

Thoughts

From Grain to Foster + Partners

by Sam, August 29th 2014 Sam heading toward victory

Regrettably, this was my last week as part of the team at Grain as I will be taking up a full time design position at Foster + Partners architects. I’ve learnt a lot over these 16 months or so and will certainly miss the cheerful, small studio environment and the consistent supply of tea! I worked on some wonderful projects with some wonderful people which…

How to find a job as a graphic designer

by Madelyn, August 28th 2014

We are currently looking for a middleweight graphic designer to join our team. The process is well underway: we’ve interviewed some promising candidates and hope to fill the position very soon! The search itself provoked some thought about how people apply for jobs. This Thought is aimed at designers who would like to massively increase their chance of landing the job they want. Our top…

A wake-up call from Dragon’s Den: mistakes entrepreneurs make about brands and branding

by Kent, August 22nd 2014 This season's Dragons' Den on BBC

Good branding helps you to succeed only when you have an authentically great product. One of my favourite shows on BBC is Dragons’ Den. I have watched it since I was in university and often feel really inspired by entrepreneurs and startup businesses with big dreams and ideas. Since I joined Grain Creative, the show has given me much more insight into entrepreneurship and helped…

New Bondway: full steam ahead!

by Sam, August 7th 2014 New Bondway

Your mid afternoon stroll down the Chelsea embankment, perhaps your bike ride along Millbank or even your lunchtime run that takes you over the Lambeth Bridge – whatever it is you do that offers you those familiar views of London, expect there to to be a new addition. There’s a new development coming to London’s skyline, and quite frankly, we’re pretty excited about it. The…

Have you given your brand a soul yet?

by Kent, July 29th 2014 Christoph & Madelyn

Last month, we had our team meeting at our Marylebone space at The Office Group where their PR team took a picture of Grain’s two directors, Christoph & Madelyn, to prepare for their newsletter this month. When they tweeted the picture, what caught my eye was the caption “Grain Creative on nurturing brands and giving them a soul.” This short sharp sentence just made me…

Luxury brands: One-Nil

by Sam, July 14th 2014

We are in the aftermath of what was another unsurprisingly disappointing world cup for England. It raised the media’s tautological questions about whether English football players are overpaid, have they become celebrities rather than athletes, how can we save our national pride in the beautiful game, etc etc. To a degree I believe there is some truth in what the sportsman-hating journalists of the tabloids…

A skyline or a kitchen shop?

by Sam, July 9th 2014 London property naming

One of the most important times to get branding and naming right, to make sure it’s effective and well strategised, is in property branding. Here at Grain this has become one of our specialties. Branding and naming is as important in property, if not more so, as it is for other products and businesses. Recently we’ve seen some of London’s most iconic buildings fall victim…

Grain names the Collinson Group’s newly created assistance and claims division – Intana

by Kent, July 4th 2014 Grain-Intana-wordmark large

Following our extensive brand strategy project for the Collinson Group we have developed the name for their new assistance and claims division. The Collinson Group is a global leader in shaping and influencing customer behaviour to drive revenue and add value for their clients. Concluding from the strategic review of the group brand, assistance has become one of the four areas of expertise together with…

Livingstone School – a new free school for the digital age

by Sam, July 2nd 2014 Grain-Livingstone-1200

Have you ever heard of the Games Workshop? How about Dungeons & Dragons? At Grain we are thrilled to be able to work with the co-founder of these iconic titles. A true pioneer of the UK games industry – Ian Livingstone CBE, one of the founding fathers of the UK games industry. Stereotypically the world of gaming and entertainment doesn’t often neighbour that of education.…

Brand strategy review for the next 20 years of growth – Collinson Group

by Christoph, July 1st 2014 Grain-Collinson-1200x315

The Collinson Group has had a remarkable period of growth over the last 20 years and no intentions to change that. Quite the opposite, the target for the next 5 years has been set high. The group has grown organically and through strategic acquisitions and to facilitate the ambitious growth target, the group wanted to fine tune their brand communication to provide the right foundation…

From design student to design professional: how I have polished my skills at Grain

by Sam, July 1st 2014 sam strudwick

I am a designer at Grain and just finished my BA (Hons) in Graphic Design at the University of East London. I’d like to share my views on what it’s like to work in the design industry and how Grain is helping me build up my skills and experience in the profession. What may have been the quickest three years of my life have now…

TEDx Houses of Parliament

by Kent, June 30th 2014 TEDxHousesofParliament

Last Friday, the Grain team and clients attended TEDx Houses of Parliament. Our biggest take-home from this incredibly inspirational event is the passion for what we do, and believing in ourselves. Speakers ranged from entrepreneur Sherry Coutu with her stories on how she started her first start up business to inspiring the next generation of entrepreneurs, to citizen journalist Meera Vijayann working towards leveraging digital…

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