It is apt that our first Thought of the year is about the Nature Brand Book since it is a ‘fresh new year’ type of project…encouraging everyone to just get outside! Project Wild Thing, which inspired the Nature Brand Book and video, has published a guest post from us and MediaPoondi has also written a story on it. We’ll keep you posted with any more stories…!
With Christmas and 2014 fast approaching, here at Grain we’ve been trying to pin down our new year’s resolutions…along with working on amazing branding and design projects, wrapping up our secret Santa pressies and eating mince pies!
The usual ‘work harder’, ‘do more exercise’ and ‘give up the mid-morning snacks’ (that we’ve come to enjoy so much) have been overshadowed in this year’s list by the inspired urge to JUST GET OUTSIDE. To help us to achieve our new year’s goal to enjoy the outdoors more — alone, with friends, family and loved ones — we thought that the obvious place for us to start would be, of course, to brand Nature. Every venture begins with good branding, doesn’t it?
Taking inspiration from Project Wild Thing and the self-appointed Marketing Director for Nature, David Bond, we have taken an in-depth look at Nature and have created this Brand Book that we know will help us in our quest to get outside more, and we hope it will inspire you as well. If so, go ahead and join Project Wild Thing as an individual or an organisation.
Download the Nature Brand Book PDF here and check out the video too!
Thanks to Anthony Postman for the music.
“No artificial reverb added.”
If you are on Long Island, pop by the Devotion bridal jewellery store in the Roosevelt Field Mall. And if you’re anywhere in the New York/Long Island area you may come across one of the Devotion ads we’ve recently designed!
I stumbled on this interesting article which claims that the Chinese penchant for copying/ stealing ideas started with British botanist Robert Fortune’s own ‘IP theft’ of Chinese tea cultivation. It doesn’t fully explain what is probably a deeper part of Chinese culture but it’s
an interesting theory.
I will trust the BBC in not capitalising ‘union jack’ — please comment below if you have any idea why it’s not capitalised. It is slightly premature to redesign the flag without Scotland in it, but some of the ideas are funny and apt like the roundabout one, worth having a look.
What used to be called Ceram is now Lucideon, which brings together Ceram, CICS and M+P Labs (a former GE company) under one new name. Providing materials development, testing and assurance, Lucideon has a strong presence in the UK, USA and Europe and like many companies is working more and more with the Far East. This naming and branding project has been in the works for some time so we are super excited to announce it publicly!
After the launch of the redesigned website, we have now designed the Full-Time Further Education and Higher Education prospectuses for 2014/15. They’re fresh off the press and flying off the shelves at the college!
We are thrilled to announce that we won the Creative Industries Business of the Year in the inaugural West London Business Awards. One discovery we have made today: it is very difficult to photograph glass and we wonder if there should be a Glass Photography category for next year. So we have combined the trophy photo with a shot of our office. It was a fun evening with more than 200 people celebrating at the Heathrow Marriot.
New Bondway will rise 168m from the New Southbank area in Nine Elms. It is a mainly residential development from Citygrove and McLaren Property and the brilliance of KPF Architects. We named the development, created an elegant identity and have just launched the responsive website.