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Grain Creative - Branding & Design | Growing Brands

Branding Agency London

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Playhouse Hotel

Identity for a boutique ‘arts’ hotel in rural New South Wales

Grain Playhouse Hotel identity signage crop

Grain Playhouse Hotel brand identity business cards

Picture this. You’re a theatre director and an actor. You leave London for the beautiful hinterlands of New South Wales, Australia. What are you going to do? Fortunately for Grain, our client found a fabulous Art Deco ‘hotel’ – a traditional Australian pub – and transformed it into a boutique hotel with a restaurant, gallery and theatre/cinema.

After we designed his flat in central London, our client invited us to create an identity and signage for his new venture, while offering consultancy on interiors. He wants The Playhouse Hotel to become a community hub, so the identity had to be sophisticated but not too flamboyant. The logotype, with its combination of script and Art Deco sans serif typefaces, draws inspiration from the 1920s and was brought to life on the hotel’s stationery.

The discreet signage we created for the hotel’s facade was designed to blend in with the local environment. Positioned to cast an ethereal shadow of the hotel’s name, the sign is made from a metal that will rust elegantly over time.