KILN
Firing up corporate innovation

Kiln is a new consulting firm with a creed: to fire up corporate innovation through trend intelligence. Kiln connects organisations with economic and cultural changes relevant to their business, organising their thinking and innovating profitable business ideas. The identity and website by Grain communicate Kiln’s dynamism, commitment and practicality.

BRIEF
The name Kiln was generated by the company’s three founders. Grain was commissioned to create a visual identity and website to communicate that Kiln is smart, focused and empathetic, with ‘off-piste thinking’ in its DNA. The founders also sought some special visual impact to express the ‘mystical something’ of innovation.

APPROACH
Kiln is a potent name for a consultancy which specializes in sparking creativity and forging new ideas. Grain saw an opportunity to harness the fiery energy of the kiln itself; a photo of the red-hot interior of a kiln was deconstructed digitally into 20 colours, so that its vigour reproduces effectively in print and online. The logo is balanced on the stationery and website by the calm order of the surrounding packaging theme, which uses the shape and texture of luggage tags and brown paper. On the website in particular, this distinctive visual theme lends a sense of physicality. The website highlights Kiln’s interrelated innovation products, and profiles the team’s combination of thought leadership with practical experience. We built the website in WordPress so the client has complete control over the content management system (CMS).

RESULT
Kiln was launched in February 2011 and has a significant market opportunity: to help businesses connect more closely with their marketplace, develop stronger innovation capabilities and respond profitably to change. The Kiln brand expresses the transformational effect the consultancy has on big organisations by stimulating and organising their creative thinking.

FEEDBACK
“It’s amazing when professional competence is matched by personal creativity. Grain Creative exceeded all expectations and delighted me with the final result.”
Gregg Fraley, Co-Founder, Kiln