Grain Creative

Iconic Brand Creation


A colourful brand full of energy


A Taiwanese company asked us to create a name and identity for their new sports and leisurewear brand. Having provided some key pointers on strategy and positioning, we created a uniquely fun and lively name: JoJoJam.

With the brand aimed at a relatively young audience, there’s plenty of potential to create a mascot – this notion inspired the bouncy, friendly character of ‘JoJo’. The ‘Jam’ element suggests a sense of energy and dynamism, which we further expressed with a rounded lower case logotype, triple-J logo and fiery colour palette.

Jojojam is still in the making – watch this space for further news…