JOJOJAM: A colourful brand that’s full of energy
strategy – naming – visual identity
Impressed by the work we had done for Agoy, a client in Thailand approached us looking for a name and identity for their new sports and leisurewear brand. Having provided some key pointers on strategy and positioning, we created a uniquely fun and lively name: JoJoJam.
With the brand aimed at a relatively young audience, there’s plenty of potential to create a mascot – this notion inspired the bouncy, friendly character of ‘JoJo’. The ‘Jam’ element suggests a sense of energy and dynamism, which we further expressed with a rounded lower case logotype, triple-J logo and fiery colour palette.
Jojojam hasn’t launched yet – watch this space for further news…