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JOJOJAM: A colourful brand that’s full of energy
strategy – naming – visual identity

Impressed by the work we had done for Agoy, a client in Thailand approached us looking for a name and identity for their new sports and leisurewear brand. Having provided some key pointers on strategy and positioning, we created a uniquely fun and lively name: JoJoJam.

With the brand aimed at a relatively young audience, there’s plenty of potential to create a mascot – this notion inspired the bouncy, friendly character of ‘JoJo’. The ‘Jam’ element suggests a sense of energy and dynamism, which we further expressed with a rounded lower case logotype, triple-J logo and fiery colour palette.

Jojojam hasn’t launched yet – watch this space for further news…

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