FOCUS: FMCC packaging with genuine get-up-and-go
visual identity – packaging
Focus 5-Hour Energy was one of the first energy shot drinks to hit the UK high street. Aimed at students, clubbers, truckers and anybody else requiring a prolonged burst of energy, each shot contains a blend of B-vitamins, amino acids, essential nutrients, zero sugar, only four calories and no more caffeine than a cup of coffee.
Our client, a leading pharmaceutical company, asked us to design the brand identity and packaging. We created a vibrant solution combining the name, colour palette and a radiating circular motif with two active, silhouetted characters. Since renamed Focus Energy Shot, the product retains our original design. What’s more, Focus continues to have a strong presence in what is now an increasingly competitive marketplace.