BRITISH AIRWAYS
Onboard food packaging for economy class.

The brief was to develop new ways of packaging the onboard food to facilitate the recycling of all packaging. This can only be realised if all packaging is using the one material as otherwise the restrictions of space and time on an aircraft deny the intention. Material of choice was paper. Many items like cups, snack boxes, presentation trays, and condiments already use paper. Therefore it was a logical step to replace all other packaging materials with paper or derived cellulose based materials.

Given past experiences with re-branding British Airways is very focused to always communicate the flag carrier personality of British Airways. The wish to celebrate the British-ness of BA was visualised by using quotes from famous British personalities which relate to food in one way or another. The result was highly entertaining both through wit and through the fact that there was something to read while eating your breakfast or lunch.