Brand identity refresh and packaging design for yoga products.
We worked with Agoy, a London-based yoga company, to help the brand find its core values – quality products, style, and a healthy, holistic lifestyle. We have applied subtle tweaks such as using a more welcoming off-white background for their packaging, rather than the stark and clinical white used formerly. The logo’s palette has also made the transition from primary rainbow colours to a more earthy yet elegant range of tones. The use of 100% recycled paper, soy-based inks and clean typography are also essential.
As part of the brand refresh we re-designed the structure of their packaging to make the products look smart on the shelves and environmentally friendly in the process. The use or corn starch plastic for all transport packaging and the reduction of packaging overall was successfully implemented. Below the ‘internals’ of the yoga bag packaging which resolved the problem of a long floppy product looking good in the retail environment by use of clever cardboard engineering.
Apart from the structural packaging Grain also developed point-of-sale (POS) displays.